UK’s best loved organic health food bars now exclusively available in the UAE at Organic Foods and Café




NOM NOM NOM: Love at first bite! 

Being Healthy has never been so delicious!

Munch your way to your healthiest year ever with Nom bars

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(London, 29th January 2015) Being healthy has never been easier – or more delicious. Wellbeing International, the UK’s leading independent exporter of healthy food and drinks to the Middle East has today announced that Nom bars are now exclusively available at The Organic Foods & Café in Dubai.

Nom Foods has enjoyed phenomenal growth since its launch in 2013 and is now the celebrity and athlete organic health bar of choice boasting a huge international following. Now, for the first time, Nom bars are available in the UAE and are set to revolutionise the health food and fitness market.

The full range of Nom bars are now on sale:



Cacao & Raspberry:

Nom Protein:




NOM Key facts

  • 100% Soil Association Organic, vegan & certified ethical company
  • Never baked – meaning maximum nutrition and goodness
  • Packed full of coconut oil and cacao nib superfoods
  • No refined sugars or additives 

Steph Croft Simon, founder of Nom Foods said: ‘It has always been Nom’s mission to make tasty, nutritious food available to as many people as possible and Wellbeing International are helping us to achieve this in the Middle East. We are looking forward to launching future products into the UAE, and spreading the word about our brand and the health benefits of a diet rich in superfoods and free from refined sugars.’


Zara Shirwan and Gemma Price, Directors,  Wellbeing International‘ added: ‘There’s a huge trend towards more healthy lifestyle choices across the Middle East, with the UAE leading the way. We’re delighted to be a part of this, brining Nom bars to the UAE exclusively through the Organic Foods and Cafe. Once you try a Nom bar, you can’t go back to processed snacks – we can guarantee it will be love at first bite!’ 


About Organic Foods & Cafe

Organic Foods & Cafe is the leading organic shopping destination in the UAE.

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About Wellbeing International

If you are a retailer and want to discuss your health food and drink range please contact us:

Wellbeing International is the UK’s leading independent specialist exporter of healthy foods and drinks to the Middle East. With access to thousands of award winning products at the most competitive prices there is something for everyone in the award winning range. Founded by Zara Shirwan and Gemma Price, Wellbeing International is on a mission to increase the availability of healthy delicious food and drink across the Middle East.

Nom is an British organic foods business, founded in 2013 to fill the gap in the market for healthy bars which were also tasty. Made from the best quality superfoods like coconut oil and cacao nibs and never baked, Nom bars retain the maximum amount of nutrients possible. In fact, Nom bars were the first on the market to contain coconut oil – it’s the innovative use of ingredients which makes Nom Foods such an exciting brand.

Nom bars are oat based and made only with low GI alternatives to refined sugars (coconut palm sugar). This means that they are incredibly good for slow release energy and are really popular with people who use them for sports, training and exercise – as well as healthy eaters looking to get away from traditional snacks that can cause sugar spikes. Available in Original, Banana, Cacao & Raspberry and Protein – and certified vegan and ethical, the bars are a fantastic alternative to sugary snack bars. For Nom Foods, it’s not only about cutting out the bad stuff, but adding as much good, nutritious ingredients to products too.

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